PRIVACY POLICY

LAST UPDATED 10 FEBRUARY 2026

My Forever Keeps Ltd.
Company Registration Number: 16468154
Website: www.myforeverkeeps.com
Email: info@myforeverkeeps.com
Data Controller: My Forever Keeps

This Privacy Policy outlines how My Forever Keeps (“we”, “us”, or “our”) collects, uses, stores, and protects personal data, in line with current legislation, including the UK GDPR (General Data Protection Regulation) and the Data Protection Act 2018. By using our website or contacting us, you consent to the practices described in this policy.

1. What Personal Data We Collect

We only collect personal data that is relevant to providing our services and responding to customer enquiries. This may include:

• Full name
• Contact information: telephone number, email address, postal address
• Email or written correspondence
• Technical data – IP address, browser type, pages visited, and other data collected via cookies and analytics
• Usage data – information about how you use our website or services

We do not collect or process special categories of personal data (e.g., health, biometric, religious, or political data).

2. How We Collect Your Data

Your personal data is collected when:

• You place an order via our website
• You submit an enquiry via our website
• You contact us by email, phone, or post
• You provide information necessary for us to carry out our services

We only collect data that is necessary for communication and service delivery.

3. Legal Basis for Processing

We process personal data on the following legal bases:

• Consent – when you voluntarily contact us or submit your data via the website
• Contract – when data is required to carry out the services you request
• Legitimate Interest – for secure storage, communication, and business operations

4. How We Store Your Data

We take appropriate steps to ensure your personal data is secure. Data is stored using both paper-based and electronic systems, including:

• Paper records stored securely in locked cabinets with restricted access
• Electronic systems:
  • Capsule CRM (encrypted and password-protected)
  • Microsoft Outlook (emails)
  • Password-protected Excel spreadsheets

We retain personal data only for as long as necessary to fulfil the purposes it was collected for.

5. Who Has Access to Your Data

Your personal data is only accessed by authorised personnel within the company. We may share your data with trusted third parties who help us operate our website or services (e.g. our enquiry system provider). These third parties are required to respect your data and comply with data protection laws.

We do not transfer your data outside the UK or EU.

6. Your Data Protection Rights

You have the right to:

• Access – Request a copy of your personal data
• Rectify – Request corrections to inaccurate or incomplete data
• Erase – Request deletion of your data (“right to be forgotten”)
• Restrict or object to processing in certain circumstances
• Withdraw consent at any time
• Data portability – Request to transfer your data to another service

Requests can be made in writing via email or post:

Email: info@myforeverkeeps.com
Post: My Forever Keeps, Olympic House, 28-42 Clements Road, Ilford, Essex IG1 1BA

We aim to respond to all requests within 30 days. For erasure or withdrawal of consent, we endeavour to comply within 72 hours.

7. Data Retention

We retain personal data only as long as necessary to fulfil our business or legal obligations. When data is no longer required, we securely delete or destroy it.

8. Data Breach Notification

In the event of a data breach involving personal data, we will investigate and notify the appropriate supervisory authority within 72 hours, if required. If the breach poses a high risk to your rights and freedoms, we will also notify you directly.

9. Cookies

Cookies are used to enhance your browsing experience. You may choose to opt out if you prefer.

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand user behaviour such as which pages are visited, how long visitors stay on the site, and how they arrived here. This data allows us to improve site performance and user experience.

Google Analytics cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come from, and the pages they visited. We have configured Analytics to minimise data collection where possible and do not use it to directly identify individual users.

Purpose Google Analytics Cookie

Google Analytics cookies are used to measure and analyse how visitors interact with the website. They collect aggregated information such as page visits, navigation paths, time spent on pages, device type, and traffic sources. This helps us monitor performance, identify usability issues, and improve content, layout, and marketing effectiveness. These cookies do not provide us with information that directly identifies individual users.

We use WordPress to set session cookies to support the basic operation of the website. These cookies are used to manage user sessions, maintain login status for administrators or editors, and enable security features. They are temporary and typically expire when the browser session ends.

Purpose WordPress Cookie

These cookies ensure the website functions correctly by allowing the system to recognise users during a session, maintain authentication, and protect against unauthorised access. They are essential for core site functionality and cannot be disabled without affecting performance.

We use WooCommerce cookies to enable e commerce functionality on the website. These cookies store information about items placed in the shopping cart and maintain session data throughout the browsing and checkout process. They do not store payment details.

Purpose of WooCommerce Cookie

These cookies allow users to add products to their cart, retain selections between pages, and complete purchases securely. They are necessary for processing transactions and ensuring accurate cart and checkout behaviour.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: info@myforeverkeeps.com
Phone: 020 8036 3445
Address: My Forever Keeps, Olympic House, 28-42 Clements Road, Ilford, Essex, London, IG1 1BA

11. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date.